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The Benchmarking Platform

Powerful Online Business Intelligence for the Golf Industry

What is Links Insight?

Links Insight is an extension of Club Benchmarking, the leading business intelligence tool for the private club industry since 2009. Links Insight was developed as a specialized business management tool for non-private golf facilities to help owners, operators, managers and department heads visualize all aspects of their business and benchmark their facilities against each other or against a relative competitive set. Links Insight supports fact-based decision making by bringing the collective wisdom of the industry to your desktop in easy to access comparisons and reports.

Why Benchmark? Assess, Compare and Manage!

ASSESS: Establish a baseline for assessing your own facility's performance. We work with you to populate your account with annual financial and operational data and monthly rounds and revenue data, then we meet with you online to discuss the findings, go over key metrics and teach you how to use the platform effectively.  

COMPARE: Once your account is set up, you're ready to run reports and comparisons. Easy to use filters allow you to select a peer set for comparison based on single or multiple facility attributes like revenue and rounds per sales channel, F&B revenue, tournament, outing and corporate event revenue, etc.  Automated reportingeliminates the need to create spreadsheets and build your own reports. Just filter and click to see a graphical view of an individual metric or a complete report on any segment of your business that requires analysis. You choose the format (PowerPoint, WORD or PDF) and in seconds the platform delivers professional looking, "meeting ready" reports.

MANAGE: Links Insight gives you clear, actionable data so you can see what is working well, and where opportunities for improvement exist. With 24/7 online access to reliable benchmark data and automated reporting, your team can stay focused on the issues that really matter.

Why Use Links Insight?

  • Credible, accurate industry data lets you focus on the facts and feel confident about the decisions you’re making.

  • Backup your experience and validate strong management performance with credible third party data.

  • Align the entire team around a common set of facts and keep decision making on track.

  • Put the financial significance of each department in perspective to clearly understand where time and attention is needed.

  • Elevate fact over opinion to empower managers and keep them focused on strategic issues.