A Day with Legendary Director of Golf Mike Jones
If you've been in the golf business for any length of time, you've probably heard the name Mike Jones. Mike is not only an award winning PGA Golf Professional—he is also a great mentor, coach and I believe a true visionary.Mike recently joined the executive team at Nemacolin Woodlands to lead the next phase in the life of this amazing resort. I traveled to Nemacolin to meet with Mike, spend a little time talking shop and getting the rare chance to play. The company and the conversation could not have been better, the course was fantastic and I was reminded once again that a good short game only comes with practice. What I like most about my visits with Mike is what I learn about the golf business.
He is overseeing the design and construction of the new golf course, while simultaneously performing the traditional duties of GM, Director of Golf, and to add to the mix, he even manages the resorts Zoo which is home to many exotic animals, including lions, tigers and bears.... yes you can finish this sentence if you want... Oh My...
I recently traveled to Nemacolin Woodlands to meet with Mike, spend a little time talking shop and getting the rare chance to play. The company and the conversation could not have been better, the course was fantastic and I was reminded once again that a good short game only comes with practice.
What I like most about my visits with Mike is what I learn about the golf business. Mike takes a big picture view of the golf world, his role and how all of the pieces fit together.
Mike recently embraced Links Insight for his resort. Keep in mind, there are no real competitors in the immediate area. Mike has only 18 holes (for now), and his resort has more amenities than I can list in the scope of this post. Seriously. Check out the web site and you will see what I mean www.nemacolin.com.
I asked Mike how he hoped to benefit from the use and application of Links Insight and his response was: "Understanding your local market is good, understanding your competition is good, but understanding your own business is even better." READ MORE
It was the "understanding your own business" part that really stuck in my head. Mike is a seasoned golf professional and general manager. He has held leadership positions at some of the best golf facilities in America and he is would be the first to tell you that he’s still learning, still seeking information, and still working hard to understand how to be the best possible GM and Director of Golf he can be.
Thanks Mike for your willingness to embrace Links Insight. We will work hard to help provide data, insight and analysis to help you better understand your current business. We are proud to be affiliated with you and to support the entire team at Nemacolin Woodlands.
The Lesson Learned: Whether you are a seasoned award winning PGA Member, General Manager, or a first assistant PGA Golf Professional, the learning process never stops.
All of us at Club Benchmarking learn something new with every new customer, every new analysis and every new insight that comes from data. Data is not the answer, but the information gleaned from the data is... As one of my partners like to say, it’s about connecting the dots and seeing how each dot impacts the others.